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When WWII ended and the American people were in need of distraction with an urgent sense of returning the country to normal, there was a drastic increase of interest in Hollywood films. Theaters wanted to identify themselves separately from other local businesses and as a result of many construction materials being limited by the war, glass and lights became the primary material for constructing marquees.

The shape also evolved from a small rectangle to a trapezoid, making it more readable to automobile traffic. This may seem irrelevant when thinking about Rock and Roll until you realize how much DNA of this period influenced some of the most famous concert venues.

When your name is on the marquee, you either get the glory or you get the hits. -Meat Loaf

When we assembled the story boards for design inspiration for our Life On Tour Collection, we had many photos of old and famous theaters. Many music venues started out as Hollywood film theaters and have iconic marquees. When we designed the Largo you can see the influence of the neon lights and the clean lines of those historic signs. The Largo is a favorite amongst the staff at TravisMathew, and it's one of those pieces that you sit back, look at it, and say "Yep, that's going to be a favorite." We hope everyone else loves it as much as we do.

Pictured: The Largo

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