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Coastal Lifestyle


Named after an iconic Southern California coastal town, The Spring 2014 Solana Collection was inspired by surf, culture, and lifestyle of one of the best communities on the Pacific.

Solana Beach, Ca. encompasses all the core values of TravisMathew but something that stuck out to all of us was the pride for the town that all the locals share. As we spent time in Solana and getting inspired to design this collection we had the opportunity to talk to many locals about growing up living in Solana Beach.

"It's a place to slow down, there are plenty of places to offer a fast paced hectic lifestyle this is not one of them." Scott Peterson talks about his experience growing up in Solana. Art, surf, good people, and food, is what Solana is all about.

While the town itself was small there was no lack of innovation. "Many small business are located here in Solana, maybe that's why so many of have such flexible schedules. It's surfing by eight, and riding your bike to your shop/store/office by 9 is a typical day."

Solana Beach kin know how to work hard and play hard, something that TravisMathew knows all too well. While the bike riding commuters make us Huntington Beach locals feel like a bunch of city slickers we share many values of Californian lifestyle that we have all embraced. It's a lifestyle we wish all could embrace and enjoy, that is why we say to you who can't be with us...we wish you were here!

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