TM Introduces New Team Member James Blake

June 24, 2012

Welcome_James_Blake

TravisMathew has signed a partnership with American tennis star James Blake, who will debut the apparel during Wimbledon. Blake, who has 10 career ATP World Tour titles and has reached a career-high ranking of No. 4 in the world, will wear the same type of TravisMathew signature white polo shirt that brand ambassador Bubba Watson wore during his run to the Masters title this Spring.

“TravisMathew is thrilled to work with James and couldn’t think of a more fitting event than Wimbledon to begin our partnership,” said Chris Rosaasen, President and Creative Director at TravisMathew. “He is our first tennis ambassador, but just the beginning of our foray into the sport. We believe our brand embraces tennis tradition and history, incorporates modern adaptations, and meets the demands of today’s game.

“The pure white polo shirt James will wear at Wimbledon and Bubba wore at the Masters, is a core piece of who we are at TravisMathew. Watching Bjorn Borg, Ivan Lendl, Pete Sampras and more tennis stars growing up, I associated stars of those eras with what they were wearing, and believed that their classic look had a place in both golf and tennis today.”

The versatility of the TravisMathew clothing allows it to be worn for golf, tennis, or other activities while being stylish and fashion-forward so that it is a staple of everyday attire. Inspired by fashion, sports, music, and art, the TravisMathew brand is a reflection of the cultures and lifestyles inherent to its Southern California roots.

“I am really excited to be partnering with TravisMathew,” said Blake. “I love their clothing, and believe that they will quickly become a mainstay in the closets of tennis fans everywhere. Plus I really enjoy playing golf in my down time, and now I have the perfect attire for both work and play.”

The partnership between Blake and TravisMathew was negotiated by Carlos Fleming at IMG.

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