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Travismathew x Cuater

It’s time to spill the news because we just can’t hold it in anymore.

We are excited to announce that we have formed a licensing deal with Cuater. What does this mean? We are now going to be selling and distributing their assortment of high quality men's belts and accessories.

To give you a little insight of who Cuater is. Cuater is the brain child to Robbie McKnight, and his father Bob McKnight, Co-Founder of Quiksilver America. Founded on the idea of re-invigorating a category that has been long neglected, Cuater provides innovative accessories that are a step above the rest.

 

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“We look forward to partnering with the Cuater brand to bring some fun and creativity to the accessory category of men’s apparel.” Says Travis Brasher, CEO of TravisMathew. “This category is an afterthought for most companies and we are fortunate to have this opportunity to give it the attention and detail we pride ourselves on at TravisMathew.”

Having only debuted last July, Cuater is already successfully operating in 30 of the top action sports accounts in the country. Initially having the vision of being a belt focused brand, Cuater is now working to bridge the gap between demographics that have been more in common now than ever before.

 

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“We are very pleased that at this early stage in Cuater, a strong and well established brand like TravisMathew wants to work with us to expand our product offerings and consumer reach.” Says Robbie McKnight, Co-Founder of Cuater. “Cuater has already established innovative product and a strong following and foundation in the action sports area where reaction and sell through has been good. Now, with TravisMathew, we have been given the extra backbone and experience to grow through their additional layers of expertise, resources and distribution.”

 

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We are also excited to have the Cuater team stay involved with the brand during and after the transition.

Stay tuned for more! Product will be available on TravisMathew.com mid-February.

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