As a company that first began with roots in golf, we are incredibly honored and excited to announce that we are the Official Apparel Partner of St Andrews Links in Scotland. Established over 600 years ago, St Andrews Links’ Old Course is one of the oldest remaining courses in the world and is considered to be “The Home of Golf.” To say it’s epic would be an understatement.

The announcement builds on an existing, successful relationship following the opening of a permanent TravisMathew store behind the iconic 18th green of the Old Course. The extension of the relationship further strengthens TravisMathew and St Andrews Links’ partnership, which has already seen the creation of the limited-edition Tartan Collection, an apparel capsule that includes polos, t-shirts, hoodies, button-downs, hats, and accessories, all crafted using a unique, officially-registered tartan design.

St Andrews Links represents a long and storied tradition, responsible for much of golf’s legendary history. We are honored to be part of this legacy, paying respect to what has come before. It’s our goal to deliver timeless styles that pay homage to St Andrews while nodding to an exciting future together.

TravisMathew Chief Marketing Officer, Leif Sunderland, said: “While we were incredibly excited to launch our Official TravisMathew store beside the iconic Old Course 18th green in 2022, this latest announcement sees us become an official partner of the Home of Golf. We are focused on continuing to blend the best of St Andrews Links’ rich history and TravisMathew’s modern focus on lifestyle performance.”

St Andrews is equally excited about the opportunity the new relationship presents for their organization.

James Ralley, Commercial Director at St Andrews Links Trust, said: “We are delighted to take our relationship with TravisMathew to the next level by welcoming them to the Home of Golf’s family of official partners. The opening of the iconic St Andrews Links by TravisMathew store behind the 18th green of the Old Course and the launch of the unique St Andrews Links x TravisMathew Tartan Collection are prime examples of the exciting innovations we can deliver together. We look forward to many more opportunities in 2024 and beyond to deliver for our ticketholders, visitors and global fans of the Home of Golf.”

Imagery courtesy of St Andrews University.